Sales & Marketing is not Everything

I have to say this!
Every company that has online transactions and sales, should NEVER be comfortable just selling and marketing.

You have revenue. This is great news!
BUT: Is your revenue safe?
I have worked with companies in the past, who saw a 17% loss in revenue from fraudulent transactions, chargebacks and claims.

It is a MUST to have a dedicated team member securing your transactions.
An in house team will cost you less in overhead.
WHY?
Because all the outside sources dealing with chargebacks only will cost you whether they win a case for you or if you lose it.
Be VERY clear on your website about your refund policies.
Learn how to apply fraud filters.
Learn how to block specific buyers and email handles.
PROTECT YOUR hard earned revenue!

Author: Mariella Stockmal

Dynamic results driven, E-commerce, Risk, Claims, Chargebacks & Fraud Protection executive.

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