By: Ira Bowman
Email marketing is challenging for many businesses. There are several main reasons for this. Attention spans are shorter, spam filters are tougher to crack and many will not open emails from people or businesses they do not already have a relationship with.
So how do you succeed in the face of these and other barriers?
While there is no fool proof, one size fits all solution, below are five ingredients to help you increase your odds of hitting more often with email marketing campaigns.
In nearly every dimension of business success, the manager makes the difference. From diversity and inclusion to productivity and retention, the manager plays a singular role in the life of an employee.
In fact, Gallup’s analysis has shown that the quality of a manager accounts for 70% of the variance in team engagement.
And yet most managers learn best management practices based on managers they’ve had (who may have been good or bad) — or based on stereotypes in their head about what “leadership” is.
Learn what makes a great manager from the world’s best managers from some of the world’s most engaged organizations.
Google has a great tool to actually and really clean your browsing history, cookies, and data.
With Chrome being used a lot and also G-Suite for companies, do yourselves and your companies a favor and delete everything at least once per week.
When you click on History on Chrome, Bottom left you see: Your Google Account may have other forms of browsing history at myactivity.google.com
Click on it and you will see another set of activities you had no idea about. So next to each day, click the garbage bin and delete. See picture below:
Keep going down and delete every day.
After you have deleted everything, you will see: Good job!
Close this tab, go back to your history, and clean your browsing data as well:
If you get in the habit of cleaning everything, you will be safer.
We do banking, meetings, financial transactions online.
Why leave a trace for any hacker behind?
The first time I had to delete 5 years worth of data.
Took me about 45 minutes.
After that day, I clean both history and my activity every night before I switch off my computer and it takes literally 3 minutes at most.
So spread the word! Tell your teams, your employees, family members, friends!
And this applies to both PC and Apple computers, and laptops.
Be very careful when you create a new position for your company!
I see a lot of companies having trouble finding who they want for their teams.
This is on you.
HR and Leadership MUST know the specifics of each position and their business inside and out.
When you are trying to find a Risk analyst, or Fraud prevention team member:
You cannot ask for data analysis, prevention AND SQL.
Your IT department has to work WITH this person and fix your back end according to suggestions.
The Fraud/ Risk professional is doing all they can to prevent, examine, mitigate and reply.
They cannot also do the back end work.
When you upload an open position, be VERY specific.
Adding too many responsibilities to one position will only complicate the work flow, the effectiveness and the results.
NEVER assume you know everything.
Be the leaders you portray in your Company’s websites, and Social Media pages.
The better you divide responsibilities, the faster your company will grow, be protected and see results.
We all know by now how many people are desperate for income and a job.
I see time and again people posting on sites like LinkedIn that they are open for work.
Others, message connections and friends about their need.
The most common reply I see is: “Oh I will definitely look around”.
No further communication.
Also companies that do receive an application, have an automated response that arrives via email. After this, nothing.
What needs to change?
Well, first of all friends can actually help by taking some action and notify their circle of fellow professionals that a friend who is a great candidate is looking for work.
Companies that do not want to hire a team member who has worked for them in the past, should be honest and write on their job posts, that former employees will not be considered for re-hiring.
A lot of people are feeling the frustration, the ghosting, and agony of running around in circles, month after month with zero results.
Let’s all unite and find a better way to help fellow professionals who are really hurting for some much needed income!
Celebrate Data Privacy Day by making sure you’re following best practices to protect your data and your privacy. There’s no better time to review the security procedures that can protect you, your family and your business from unwanted intrusions.
Tips and reminders to help you keep your data private
Protect your personal information. Everything you do online, or on your mobile devices, or even via the Internet of Things exposes you to criminal actors and unwanted invasions of your privacy. Check out StaySafeOnline.org to find out ways you can make small changes that yield bigger protections.
Review the data your apps have access to. Delete unused apps and review privacy settings and permissions. Go into your device’s settings to review and change permissions you may not even have been aware certain apps had, like access to call logs, microphone and your location.
Tighten up Social Media permissions to avoid leaks. First, make sure you’ve turned off public sharing. Then, only accept friend requests from people you know and trust. Finally, review each network’s privacy policies and check the settings on your devices.
Control who can track you on the web. Surfing the web leaves you vulnerable to cyber attacks and identity theft. Start by getting into the habit of clearing your cache and deleting cookies daily, via your browser’s settings. Also don’t automatically accept “cookies.” Most reputable websites will offer you a “manage cookies” option where you can deselect options that invade your privacy.
Update Internet of Things (IoT) passwords. Many IoT devices, such as smart lights, voice-controlled smart speakers and home hubs, come with default passwords which leave you open to hacking and spying.
We all agree that this pandemic has created a lot of difficulties.
A ton of companies are struggling with shipments and deliveries, because they depend on shipping carriers to deliver their goods, and also manufacturers to ship on time.
I read a lot of complaints, and wanted to write this article to explain a few things.
Do you think that companies like the delays?
Do you think that startups knew that a global virus will pretty much decimate all their efforts?
Do you think that companies don’t need and want to be successful and retain their revenue so that they can pay their employees who are struggling financially like so many of us?
So before you lash out at delivery delays and label any company a fraud, or a hoax, take a step back and think.
Put yourself in their shoes.
If you were the company’s owner trying to get answers from manufacturers and shipping companies, how would you react?
How would you save your company?
We have become consumer spoiled brats and expect instant gratification 100% of the time, without realizing what this means to those who try to serve our needs and purchases, especially during a global catastrophe.
So please be courteous, be patient and flexible.
NONE of our purchases (except for medication, food and life saving devices) are a life or death matter.
Show some respect, kindness and understanding.
Consider yourselves lucky not to walk in those business owners shoes!
With the entire business structure changing around us, there are a few tips and risks.
If you are starting a business:
Do not rent a space yet. Keep your overhead as low as possible.
You will need help to establish your business and it is much better to have some money to pay those you need to hire, rather than paying for office space.
Times are changing. Having an office does not make you successful. Your team does!
If you are an existing business but are struggling, you have a dilemma:
Do you need a space? If yes, you will have to adjust your operations to survive.
If no, then move out. It will save you major operational costs, and might save some of your employees.
If you need help:
DO NOT hire anyone who is in dire need of income free of charge with a promise of a salary “when things get better”.
Millions of people are struggling for income so that they can eat and pay their rents and so much more.
It is an insult and unprofessional if you tell someone to work for you without pay.
Even if your intentions are the best, a promise for future payment does not ensure anyone’s survival during these very hard times.
Modernize, adjust, cut unnecessary costs and always do the best, while being 100% professional and respectful to those you need to hire.
Business has changed. Social media is here to solidify your brand, your business and the services you provide.
When posting on any Social Media Site, you have a date and time stamp.
You can prove that a service was offered on time, or that a sale was done, and so much more.
Using Social media for your business has a ton of advantages, one of which is avoiding false complaints or legal threats by anyone.
Use Facebook, LinkedIn, Twitter or Instagram and you will see how their tools provide security and proof of your actions toward your customers.
You can choose to use one or all.
So get on with the times, establish your brand and keep posting.
You can thank your teams later, after you realize how much good social media can do to your business.
Don’t be a dinosaur!
Be open to learning, join webinars and understand how important social media is to your business, no matter what kind of business you run.